Each year, my illustration rep Anna Goodson, produces a series of drinks coasters as a promotional tool in order to showcase the illustrators that she represents. Each year the set of coasters is themed and each illustrator must cater their design to fit the chosen theme in order to keep the entire set as cohesive as possible.
This year, the theme was a single word. ‘Environment’. We were tasked with responding to this word in any way we desired. I immediately decided that I would focus on how Humans are killing the planet we call home. It is a huge problem, and one that may be irreversible in the very near future if appropriate steps aren’t taken.
Below you can see my initial sketchbook process. This is how all of my images begin; with quick scribbled down thoughts and thumbnails. I find it helps to get down every little idea that pops into my head - no matter how terrible they may be - then leave it alone and work on something else/do household chores etc.and let my subconscious continue to work on it. Then when I come back to the sketches later with fresh eyes, I can easily see which ones have potential.
Often my subconscious will connect the dots between those rubbish initial ideas and better concept . Once I have reached the point where I stop coming up with new ideas (or time constraints due to deadlines won’t allow it) I begin to refine the concepts into deliverable ‘roughs’.
Below are the concepts I delivered to the client - it’s very rare that I don’t have one or two concepts that I’d prefer to work on over the others, but in this case I would have been happy with either option.